

A boy named Tikki Tikki Tembo-no Sa Rembo-chari Bari Ruchi-pip Peri Pembo ("The Most Wonderful Thing in the Whole Wide World") and his little brother Chang ("Little or Nothing") are playing very close to a well at their house that their mother has warned them to avoid.

Tikki Tikki Tembo is set in ancient China and invents an ancient Chinese custom whereby parents honor their first-born sons with long, elaborate names that everyone is obliged to say completely – no nicknames, no shortening of any kind – while second-born sons are typically given short, unimportant names. It is a sort of origin myth about why Chinese names are so short today. The book tells the story of a Chinese boy with a long name who falls into a well. Tikki Tikki Tembo is a 1968 picture book written by Arlene Mosel and illustrated by Blair Lent.
